Just Cuts re-signs Grant Denyer as brand ambassador

The Southern Hemisphere’s largest hairdressing network Just Cuts™ has this month announced the re-signing of TV personality and race car driver, Grant Denyer as their official brand ambassador.

Grant Denyer’s association with Just Cuts™ commenced approximately ten years ago when Just Cuts™ wanted to build brand awareness and their association with men. Just Cuts™ first sponsored Grant Denyer at the start of his car racing career, at the V8 Ute series. Today Just Cuts™ sponsors Denyer in his V8 Supercar racing career.

“Just Cuts’™ association with Grant Denyer has continued to grow over the past ten years. A likeable, humerous and approachable ‘family’ guy, Grant’s the epitome of Just Cuts™ core brand values,” says Just Cuts™ founder & CEO, Denis McFadden. “Our customers can associate with Grant on a number of levels, people recognise Grant from his television appearances on shows such as Sunrise and Australia’s Got Talent as well as his race car driving career,” says McFadden.

Denyer’s first major promotional campaign with Just Cuts™ will be the launch of their national free fuel promotion “Fuel up with Grant Denyer”, commencing in August 2008. During this time, Just Cuts™ customers will have the chance to win up to over $65,000 worth of free fuel across the country.

“Many people are finding it tough with the soaring cost of living, we know what is on our clients’ minds right now; fuel prices. Through this promotion, we are rewarding our existing clients and making the public aware that with Just Cuts™, you can still look good and stay within the family budget,” says Kim Coleman, Just Cuts National Campaign Coordinator.

Denyer’s role will include personal appearances at Just Cuts™ events, presentation and appearance at Just Cuts™ national annual conference, attendance at Just Cuts™ sponsored charity events such as The Royal Flying Doctor’s Cut-A-Rama, use of Denyer’s face on in-store marketing, visual merchandise and advertising, Just Cuts™ logo on Denyer’s racing suit, helmet and car and exclusive hot laps with Denyer for Just Cuts™ clients.

“My relationship with Just Cuts™ goes back to 1999 when they sponsored my first ever race at Bathurst. In many ways, Just Cuts™ were responsible for kick starting my motor racing career, so it’s great to be able to carry on the relationship as an ambassador for the Just Cuts™ brand,” says Denyer.

About Just Cuts™

After working as a successful hairdresser in London and Sydney, Just Cuts™ founder and CEO, Denis McFadden, had an idea in the late 80’s to open the first Just Cuts™ salon, which emerged from the changing wants and needs he saw in his clients.

The ‘No appointment, fixed price concept was received with an unprecedented response, evident in the number of franchised Just Cuts™ salons currently in operation today throughout Australia, New Zealand and India.

Just Cuts™ offers $24 Style Cuts™ regardless of what a client wants done to their hair; whether its a simple trim or a completely new look, the price remains the same for both male and female clientele.

Just Cuts™ also carries a retail line, Just Cuts™ Professional, which is sold exclusively throughout their salon outlets and incorporates three distinct product ranges, Just Cuts, Justice and Edgy Haircare.

For further information about Just Cuts™, please visit www.justcuts.com or call 1800 334 498